How many people are really listening?

By Mike Janssen, Scanning The Dial
Posted December 16, 2009
Hello, readers of my poor neglected blog. Apologies for not having posted for some time, but the usual deadlines have kept me away. Let’s jump right back in, though, with a look at a new way of measuring radio’s audience that is affecting all formats, including classical.
People [...]

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Web audience grows for arts groups

By Jacqueline Trescott
Washington Post Staff Writer
Thursday, December 10, 2009
Americans are increasingly choosing the Internet and other new media to enjoy the arts, a new national survey has found.
While many adults still like the intimacy of live theater, particularly musical theater, over the past year an estimated 47 million of them chose to watch or listen [...]

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42 Million Americans Listen to Radio Weekly on Digital Audio Platforms

The complete study, The Infinite Dial 2009: Radio’s Digital Platforms, is available at the following link: Infinite Dial 2009 Presentation
The following excerpt comes from the April 24, 2009 edition of the RESEARCH BRIEF as provided by THE CENTER FOR MEDIA RESEARCH:
The latest study by Arbitron and Edison Research shows continued growth in usage and ownership of various forms [...]

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